Get to know us
Find out why we are different
Constantly adapting, refining and innovating the finest quality products to benefit our community of athletes.
Our multivitamins are capsules rather than tablets which means they are easier to take. We also use chelated minerals. Research supports that these enhance mineral absorption.
Instant Whey Pro
Instant Whey Pro was one of the first high-quality UK whey proteins - it was the first high protein, low fat and low sugar option and is still one of our bestsellers!
One Stop Xtreme
We were one of the first to use complex carbohydrates instead of sugars. One Stop Xtreme uses oats and barley flour and doesn’t contain dextrose or sugars.
Since first opening our doors back in 1996, we believe we’ve brought more innovation to the industry than just about any other supplement company in the world. Today, we’ve no plans to sit back and rest on our laurels. In the coming years, we’ll continue working as hard as ever to continue pushing things forward in our world of sports.
They say if you want something done properly, sometimes you’ve got to do it yourself. That’s why in 2012, we created our very own bespoke, state-of-the-art facility. So now, unlike other companies, we’re able to manufacture almost everything we use, right here, and always to our own exacting standards.
For us, innovation is everything. When you’ve been around for a long time it can be easy to get stuck in your ways but we do everything we can to avoid that by actively innovating every day. From researching the latest trends to sourcing efficient materials, we aim to always be ahead.
GOING ABOVE AND BEYOND WHAT’S REQUIRED
Soya protein is a cheap alternative. We never have and never will use it because it has less essential and branched chain amino acids than pea and whey.
Why go low-grade when you can use the best? We believe in only high-quality minerals, so that’s all we use.
We know our customers don’t like it, so we don’t use it. Plus, it doesn’t taste great.
We created our state-of-the-art facility in Brighton, UK, so we can carefully control the quality of our products and ensure they are always of the highest standard
We use whey protein that's hormone and antibiotic free and made from the milk of grass-fed cows. No whey from corn-fed cows makes it into our protein.