At the forefront of sports nutrition for 25 years

We've been dedicated to giving our community the best quality nutrition over a generation. And we have no plans to stop caring any time soon.

Get to know us

Find out why we are different

click to play

Our Story

25 YEARS OF industry firsts

Since first opening our doors back in 1996, we believe we’ve brought more innovation to the industry than just about any other supplement company in the world. Today, we’ve no plans to sit back and rest on our laurels. In the coming years, we’ll continue working as hard as ever to continue pushing things forward in our world of sports.

Caring about quality nutrition for 25 years

To us, quality nutrition means lots of things. It’s superior ingredients, great taste, high standards of production and no nasty extras. It’s packaging that up with thought and care and delivering your products in a way that exceeds your expectations. It’s about your experience with the product and your feedback.

All of this is at the heart of what we do and has been since our inception 25 years ago. Because we care about giving you the best products. So that you can be your best.

Caring about your fitness goals for 25 years

If anyone knows fitness goals, it’s us. We’ve been supporting them for 25 years. In that time, we’ve seen and heard it all – and there’s a lot of talk of quick fixes and overnight transformations out there.

But not here.

We know that reaching your goals takes hard work and dedication (it takes the same to achieve the best quality nutrition too!).

Whatever your fitness goal, we’re here to help. After all, it’s what we’ve been doing for 25 years.

Caring about our community for 25 years

That’s you, our staff, ambassadors, PTs and anyone else that’s committed to sport and fitness. We care about supporting you with the best quality products to achieve your goals. So that you can look, feel and be your best.

We have achieved a lot in our 25 years and you and your needs is what drives us to be the best at what we do. And we’re not stopping now. Join us for the next 25 years.

Together, we’ll do great things.