Get to know us
Find out why we are different
We've been dedicated to giving our community the best quality nutrition over a generation. And we have no plans to stop caring any time soon.
Our multivitamins are capsules rather than tablets which means they are easier to take. We also use chelated minerals. Research supports that these enhance mineral absorption.
Instant Whey Pro
Instant Whey Pro was one of the first high-quality UK whey proteins - it was the first high protein, low fat and low sugar option and is still one of our bestsellers!
One Stop Xtreme
We were one of the first to use complex carbohydrates instead of sugars. One Stop Xtreme uses oats and barley flour and doesn’t contain dextrose or sugars.
Since first opening our doors back in 1996, we believe we’ve brought more innovation to the industry than just about any other supplement company in the world. Today, we’ve no plans to sit back and rest on our laurels. In the coming years, we’ll continue working as hard as ever to continue pushing things forward in our world of sports.
To us, quality nutrition means lots of things. It’s superior ingredients, great taste, high standards of production and no nasty extras. It’s packaging that up with thought and care and delivering your products in a way that exceeds your expectations. It’s about your experience with the product and your feedback.
All of this is at the heart of what we do and has been since our inception 25 years ago. Because we care about giving you the best products. So that you can be your best.
If anyone knows fitness goals, it’s us. We’ve been supporting them for 25 years. In that time, we’ve seen and heard it all – and there’s a lot of talk of quick fixes and overnight transformations out there.
But not here.
We know that reaching your goals takes hard work and dedication (it takes the same to achieve the best quality nutrition too!).
Whatever your fitness goal, we’re here to help. After all, it’s what we’ve been doing for 25 years.
That’s you, our staff, ambassadors, PTs and anyone else that’s committed to sport and fitness. We care about supporting you with the best quality products to achieve your goals. So that you can look, feel and be your best.
We have achieved a lot in our 25 years and you and your needs is what drives us to be the best at what we do. And we’re not stopping now. Join us for the next 25 years.
Together, we’ll do great things.
We use whey protein that's hormone and antibiotic free and made from the milk of grass-fed cows. No whey from corn-fed cows makes it into our protein.
We created our state-of-the-art facility in Brighton, UK, so we can carefully control the quality of our products and ensure they are always of the highest standard
Why go low-grade when you can use the best? We believe in only high-quality minerals, so that’s all we use.
Soya protein is a cheap alternative. We never have and never will use it because it has less essential and branched chain amino acids than pea and whey.
We know our customers don’t like it, so we don’t use it. Plus, it doesn’t taste great.