reflexnutrition.com - Reviews Policy
Last reviewed: 09 July 2026
1. Introduction
At AB Sports Nutrition we are dedicated to upholding strong principles of honesty and openness across all areas of our business, including how we handle and display customer feedback.
This policy applies to all consumer reviews and all consumer review information published on reflexnutrition.com. Consumer review information means information that is derived from, or is influenced by, consumer reviews, including aggregate star ratings.
We understand that authentic reviews are essential for earning and maintaining consumer confidence. For this reason, we are committed to ensuring that all consumer reviews that are displayed on reflexnutrition.com are genuine and not fake or misleading. This approach is focussed on ensuring clarity, accuracy, and fairness in consumer reviews, in line with the requirements of the Digital Markets, Competition and Consumers Act 2024 (“DMCCA”).
As we are committed to continuous improvement, we may update this policy from time to time.
2. Customers reviews and Consumer Review Information
We strictly prohibit the submission of fake or misleading reviews. All reviews must be based on genuine experiences with the product or service being reviewed.
If we offer any incentive for leaving a review, that consumer must give an honest, unbiased opinion and this must be clearly and prominently disclosed as an incentivised review. We prohibit any incentivised reviews that are not clearly marked as being incentivised.
We partner with third-party reviews company Trustpilot to help collect, process and display consumer reviews of our products. In addition, and in support of our own processes as detailed in this policy, Trustpilot has policies and procedures aimed at ensuring and monitoring authenticity of consumer reviews. Full details of the Trustpilot review policy can be found at https://corporate.trustpilot.com/legal/for-businesses/guidelines-for-businesses/feb-2026.
Customers who purchase from us via reflexnutrition.com will receive an invitation from Trustpilot, to submit a review. For transparency, a “verified” badge will be displayed next to reviews that have been left by following an invitation link.
When a review is published on the Trustpilot website, a widget will then directly publish the review, along with an aggregate review score (provided by Trustpilot), on reflexnutrition.com.
3. Rules for reviews
Consumer reviews displayed on reflexnutrition.com must:
a. reflect genuine customer experience (both positive and negative);
b. fully and clearly disclose any incentive received in connection with the review (e.g. compensation, discounts or other benefits);
c. not be submitted by a reviewer who has a financial interest, employment or commercial connection with AB Sports Nutrition;
d. not be manipulated (e.g., customers cannot submit multiple reviews for the same product or service); and
e. comply with Trustpilot’s guidelines from time to time, for example, reviews must not be obscene, offensive, harmful, or defamatory.
4. Removal and investigation of concerns
AB Sports Nutrition continually assesses the risks of fake, banned, or misleading reviews (or misleading consumer review information derived from those reviews) appearing on reflexnutrition.com. We take proactive and proportionate steps to prevent, monitor and address such issues, including regular monitoring of reflexnutrition.com to identify any reviews or consumer review information which may violate our policies.
AB Sports Nutrition does not remove, suppress or fail to publish genuine consumer reviews or consumer review information solely because they are negative or critical, or in favour of positive ones, nor do we give greater prominence to positive reviews or consumer review information over negative ones (or vice versa). AB Sports Nutrition also does not omit information that is material to the circumstances in which a review has been written. For example, where a review has been incentivised, the consumer will be asked to fully and clearly identify and disclose this in that review.
Leaving a review and making a complaint are two different things. A review is your honest opinion about a product, published on our website so other customers can read it when making their own decisions. A complaint is a direct query or concern raised with our customer services team. You are welcome to do both, and one does not affect the other.
We will never discourage you from sharing your honest opinion, and we will not treat a negative review as a complaint in order not to publish it.
If you suspect there to be a review, or consumer review information that is fake, misleading or otherwise non-compliant, please help us and report this by emailing us at info@reflexnutrition.com or by reporting this to Trustpilot via the Trustpilot help centre.
Following investigation, if we and/or Trustpilot consider that a review and/or consumer review information does not meet our policies, we reserve the right to take action, which may include removal.
