Life’s too short for limits
This is our life. Let’s live it, feel it, be it, because we only get one. It’s time to say no to slow and make extraordinary things happen.Explore Range
Along the journey we've created a community of athletes and a range of high quality products.
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PT & Lifestyle Coach, 3 x World Champ aka Mr Fit
"A warrior's performance depends on the tools he takes into battle. Failing to prepare is preparing to fail."Meet the elite
Why we are different
Soy protein is a cheap alternative. We never have and never will use it because it has less essential and branched chain amino acids than pea and whey.
Why go low-grade when you can use the best? We believe in only high-quality minerals, so that’s all we use.
We know our customers don’t like it, so we don’t use it. Plus, it doesn’t taste great.
We created our state-of-the-art facility in Brighton, UK, so we can carefully control the quality of our products and ensure they are always of the highest standard
We use whey protein that's hormone and antibiotic free and made from the milk of grass-fed cows. No whey from corn-fed cows makes it into our protein.