Along the journey we've created a community of athletes and a range of high quality products.
We’ve created the ideal combinations for any workout plan
Shop BundlesReflex Elite
PT & Lifestyle Coach, 3 x World Champ aka Mr Fit
"A warrior's performance depends on the tools he takes into battle. Failing to prepare is preparing to fail."
Meet the eliteWhy we are different
Soy protein is a cheap alternative. We never have and never will use it because it has less essential and branched chain amino acids than pea and whey.
Why go low-grade when you can use the best? We believe in only high-quality minerals, so that’s all we use.
We know our customers don’t like it, so we don’t use it. Plus, it doesn’t taste great.
We created our state-of-the-art facility in Brighton, UK, so we can carefully control the quality of our products and ensure they are always of the highest standard
We use whey protein that's hormone and antibiotic free and made from the milk of grass-fed cows. No whey from corn-fed cows makes it into our protein.