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Along the journey we've created a community of athletes and a range of high quality products.
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PT & Lifestyle Coach, 3 x World Champ aka Mr Fit
"A warrior's performance depends on the tools he takes into battle. Failing to prepare is preparing to fail."Meet the elite
What our customers say
Taste great! Much better than ones I’ve previously had from other brands. Does the job well.
Hands down the best multivitamin available today. I’ve tried loads of brands and products throughout the years, and this is the one I can actually feel working. This is a must-have for anyone who takes their health seriously.
Best tasting vegan protein I’ve found, love it.
Why spend precious time shopping around for A,B & C if one stop X is all it takes
World Champion Bodybuilder & PT
Cannot believe the flavour and texture of this. It’s like no other protein shake I’ve ever tasted. It’s delicious! No chalky taste, doesn’t taste artificial and smells amazing. It’s tough trying to keep to one a day!
Simply the best whey on the market currently
Why we are different
Soy protein is a cheap alternative. We never have and never will use it because it has less essential and branched chain amino acids than pea and whey.
Why go low-grade when you can use the best? We believe in only high-quality minerals, so that’s all we use.
We know our customers don’t like it, so we don’t use it. Plus, it doesn’t taste great.
We created our state-of-the-art facility in Brighton, UK, so we can carefully control the quality of our products and ensure they are always of the highest standard
We use whey protein that's hormone and antibiotic free and made from the milk of grass-fed cows. No whey from corn-fed cows makes it into our protein.