Why people are trading in their supermarket multivitamins and choosing Reflex Nutrition’s Nexgen Multivitamin Range

Multivitamins are everywhere. And, news flash, they’re not all the same.

Supermarkets will generally have a wall of multivitamins to choose from and we get it, it is convenient to stock up your supplements when doing the big shop and, typically, the multivitamins you get in supermarkets are cheaper too.

But why go cheap when you get have the best? If you’re after quality supplements to support your fitness plan and diet, ditch the supermarket supps and choose Reflex. Here’s why people are doing it:  

1. We designed our multivitamins specifically for active people

Your typical supermarket multivitamins are designed for the average person, eating the average diet and doing the average amount of exercise. But, what if you’re not average. What if you’re taking on more exercise, pushing your muscles to their limit or performing at a high level in sport?  You need a multivitamin to match your level.

The NRV (nutrient reference value) or RDA (recommended daily allowance), a measure of the ideal intake of a particular nutrient, is based on a panel of average individuals. Studies have shown that athletes involved in heavy training require more of certain vitamins and minerals, such as thiamin, riboflavin and vitamin B6, as these are all associated with energy production, making for a more effective training session.

Because of this our Nexgen range has been specifically designed to contain ingredients that might exceed the NRV. This is because active people may need to take on more than the average amount of vitamins and minerals. However, please note that our Nexgen products never exceed the recognised safe intake level!

2. We use chelated minerals

Why use low grade minerals when you use the best is our motto. We opt for chelated minerals because they are minerals that have been combined with amino acids to make them easier to absorb. Mineral supplements are useless if your body does not absorb them so we use chelated minerals to ensure that never happens.

3. We use capsules, not tablets

Capsules cost more, are more difficult to make, the machinery is expensive and they are slower to make, but your body absorbs them better than tablets so there’s no way we will compromise. It’s capsules all the way for us. We only want to give you the best, so you can be your best.

4. We don’t do the ‘one a day’ dose

One a day tablets generally deliver their vitamins and minerals at under the recommended daily allowance or they use cheaper minerals like magnesium oxide, zinc oxide which are poorly absorbed so that they fit into a one a day tablet.

Many vitamins are water soluble and therefore in and out of your body within hours. And, if you need more than the ‘average’ amount of vitamins and minerals because you’re taking on more exercise, then you can’t get everything you need in one hit. You need several hits throughout the day. We don’t eat once a day so why should your multivitamin intake be the same?

5. We use branded ingredients

We care about every single ingredient in our products. And so we will often scour around to find branded ingredients that have a superiority over the ‘off the shelf’ version because they are supported by published scientific studies that back up their claims. For example, we use:

  • Ferrochel® Iron Bisglycinate rather than your standard Iron. This is because Ferrochel® Iron Bisglycinate is a highly bioavailable and chelated iron supplement.
  • LactoSpore® Friendly Bacteria because of the positive studies about this brand of Friendly Bacteria. This study showed LactoSpore® to significantly decrease symptoms of “bloating, vomiting, diarrhoea, abdominal pain and stool frequency” in patients who experienced symptoms of IBS when compared to a placebo group.
  • BioPerine® - BioPerine® is black pepper extract, which contains a minimum of 95% Piperine. Studies have shown BioPerine® to enhance the bioavailability of nutrients (making them easier to absorb.)

Not sure which Reflex multivitamin to choose?

Well, we’re biased of course, but you can’t go wrong if you’re choosing Nexgen - aptly named because we believe they are Next Generation Multivitamins. But here’s a quick guide to the main differences:

Nexgen: You’re better than average multivitamin

Designed with active people in mind, Nexgen gives you the vitamins and minerals you need every day.

Nexgen Pro: Designed for pros

An advanced daily multivitamin for the pros, it is loaded with high-quality minerals and vitamins, to support those who undertake strenuous activities on a regular basis.

Nexgen Pro with Digestive Enzymes: Designed for pros + digestive enzymes

This product is the same as Nexgen Pro but with added Digezyme Digestive Enzymes for an all-in-one premium solution.