{"title":"Whey Protein","description":null,"products":[{"product_id":"100-whey","title":"100% Whey","description":"\u003cdiv\u003e\u003cspan\u003e100% Whey is made with instantised, ultra-filtered whey protein concentrate – a form of protein that keeps more of the natural nutrients from whole whey. With around 70% protein, it naturally contains healthy fats, carbohydrates, and bioactive peptides.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThat fuller nutritional profile gives it a creamier texture and a richer, more satisfying taste.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eProtein isn’t just for training – it’s the raw material your body uses to build and repair itself. 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Every session creates tiny tears in muscle fibres – the signal to grow stronger – but without protein, they can’t rebuild. Recovery slows, fatigue lingers, and progress stalls.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eWhey protein concentrate gives your body a fast, high-quality supply of those building blocks. It delivers all the essential amino acids – including leucine, the trigger for muscle growth – and keeps more of the natural nutrients in whole whey, such as healthy fats and bioactive peptides. With added enzymes and friendly bacteria, it digests smoothly so more of that protein is absorbed and put to work.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eIn the short term, that means fuel your body can use and quicker recovery after training. 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